The series and the novels have inspired several video games. The strategy game Game of Thrones Ascent ties into the HBO series, making characters and settings available to players as they appear on television.[388] Behaviour Interactive released a free-to-play mobile game in 2019 called Game of Thrones Beyond the Wall.[389] Reigns: Game of Thrones, a spin-off of the Reigns strategy video game series, is in development by Nerial, published by Devolver Digital, and was released in October 2018.[390]
HBO has licensed a variety of merchandise based on Game of Thrones, including games, replica weapons and armor, jewelry, bobblehead dolls by Funko, beer by Ommegang and apparel.[391] High-end merchandise includes a $10,500 Ulysse Nardin wristwatch[392] and a $30,000 resin replica of the Iron Throne.[393] In 2013 and 2014, a traveling exhibition of costumes, props, armor and weapons from the series visited major cities in Europe and the Americas.[394] Starting 2018, Diageo released several Game of Thrones themed whiskies.[395]